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I just wrapped up a Workshop with a limousine driver who was frustrated with his Google Ads. He set it up himself (which is great initiative!), but he was bleeding money and getting zero bookings.

When we looked at his dashboard, we found the culprit immediately. Under his "Search Terms," he was paying for clicks from people searching for "car repair" and "taxi services."

He runs a luxury limo service. He does not fix transmissions.

Here is how we stopped the bleeding in one session:

• Emergency Budget Cut: We immediately lowered his daily budget to stop the waste while we fixed the foundation.

• Negative Keywords: We added "repair," "mechanic," and "taxi" to his negative keyword list. Now, his ads will never show for those searches again. (Example below)

Google announced a new Gemini-powered feature in Gmail called “Help me schedule”.

Here's how it works:

When you're responding to an email about finding a time to meet, Gmail detects the intent and shows a Help me schedule button in the toolbar. Select it, and Gemini suggests meeting times based on your Google Calendar and the context of the email. The time suggestions are added directly to your reply, so the other person can choose what works best.

Once they pick a time, a Calendar invite is automatically created for everyone. Learn more about this update on the Workspace Updates blog.

I was recently asked if Gemini could help find cheaper car insurance. I use Google Gemini for everything but hadn’t tried that use case yet. Here is a recap of my testing.

The test:

I uploaded a PDF of my current policy that included my monthly price and policy details and asked a few follow-up questions.

My prompt:

This is my insurance. Please take a look at ways that I can save money per month on car insurance. Also, tell me other companies that might give me a good deal based on my current policy. I want to pay less per month.

Outcome:

A new app is launching to help you keep track of your contacts and keeping in touch with your family, friends, and expanding network.

Join the waitlist today:

https://kickofflabs.com/referrals/feather?kid=35CRC5

Happy Wednesday, everyone!

I’ve got some great news to brighten your day—Groupon is offering a special discount on Microsoft Office 2024, and it’s for a lifetime license! 🎉 Whether you’re upgrading your software or getting it for the first time, this deal is too good to miss.

Check out the link below to grab your discounted Office 2024 before the offer ends! ⬇️

http://www.groupon.com/deals/license-tom-llc-2-1?utm_campaign=UserReferral_mih&utm_source=undefined

If you're tired of the startup scramble and yearning for a more organized, efficient way to run your business, I'm here to help.

I've been working with Notion for quite some time now, and I've seen firsthand how it can transform businesses. It's not just a note-taking app; it's a powerful workspace that can streamline your projects, manage your content, and organize your entire business.

Key Benefits for Entrepreneurs:

Centralized Workspace:

• Point: Consolidate everything—notes, tasks, projects, databases—into one unified platform.

If you are a manager or team lead, consider introducing Notion to your team. It can greatly improve team cohesion and efficiency.

Notion is a powerful, all-in-one workspace that lets you combine notes, databases, wikis, and calendars into a single, customizable platform. It is more than just a note-taking app; it's a productivity powerhouse that can streamline your workflow, enhance collaboration, and ultimately, help you achieve your professional goals.

Tips and Tricks for Professionals Using Notion

• Leverage Templates: Share links to useful workplace templates.
  

• Master Databases: Explain how to create and customize databases for various needs.