For Your Business

I just wrapped up a Workshop with a limousine driver who was frustrated with his Google Ads. He set it up himself (which is great initiative!), but he was bleeding money and getting zero bookings.

When we looked at his dashboard, we found the culprit immediately. Under his "Search Terms," he was paying for clicks from people searching for "car repair" and "taxi services."

He runs a luxury limo service. He does not fix transmissions.

Here is how we stopped the bleeding in one session:

• Emergency Budget Cut: We immediately lowered his daily budget to stop the waste while we fixed the foundation.

• Negative Keywords: We added "repair," "mechanic," and "taxi" to his negative keyword list. Now, his ads will never show for those searches again. (Example below)

I've been using the new Google Calendar for a few days now, and I'm seriously impressed. The smart suggestions are a game-changer – it's like having a personal assistant for scheduling! And as someone who manages multiple calendars for work and family, the improved organization is a lifesaver. Plus, the fresh new look is just the cherry on top. I'm curious to hear what you all think – have you tried it out yet? Tell me in the comments!

Check out this video where I give a recap of a recent Busienss Tech Support call where we discussed taking a Company Director from a stale PDF to a dynamic site.

Remember Bard, the AI assistant you could chat with for information? It's now called Gemini, a more robust tool designed to amplify your professional capabilities.

Beyond a Name Change:

Think of Gemini as a brand change and upgrade:

• Deeper Conversations: Understand nuanced questions and complex topics, making it a valuable brainstorming partner and research assistant.

• Increased Productivity: Automate repetitive tasks like summarizing documents, generating reports, and drafting emails, freeing up your time for strategic thinking.

• Mobile Accessibility: The new Gemini app brings this power to your smartphone, empowering you to access information, manage tasks, and even get creative on the go with the new mobile apps.