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I was working with an entrepreneur last week who was ready to launch her brand. She knew she needed a website and social media, but she wasn't sure where to start or how to set it all up. We sat down and did a deep dive into her strategy. We decided to focus most of our energy on Facebook because that is exactly where her target market lives.

I love the “aha” moments and in this season it was when we discussed Personal vs Brand Pages. A lot of people just name a personal account after their brand, but that actually limits your growth. We set up a proper Facebook Business Page instead. This unlocks professional features like customer reviews, unlimited followers, and detailed analytics that you just don't get on a private profile.

If you want to create a brand page like her, here are 5 Quick Wins for a crisp, professional…

For my morning coffee, I had a freshly brewed briefing in my Gmail Inbox. I’m currently part of an exclusive Google Labs beta testing a new "AI Productivity Agent" called CC. It’s essentially a proactive digital helper that handles the heavy lifting of my schedule before I even start my day.

This morning's recap was my first taste of this tech. By connecting directly to my Gmail and Google Calendar, the AI mapped out my entire day in a single, crisp email.

How it’s Mapping My Day

The AI doesn't just list events; it uses deep reasoning to show me what’s actually important:

• Top of Mind Intelligence: It looked at my unread threads and calendar to highlight "Top of mind" items, like onboarding a new member to the Teach Me Tech app.

• Smart Time Estimates: It estimated how long these tasks might take. Like a quick "5m" task to verify a…

I’ve used Loom for years to record tutorials and give feedback, and a bunch of other videos, but I ran into a different use case recently that I really liked. With the job market being a little tougher right now, a strategy to get interviews is to be unconventional. Instead of just attaching a PDF cover letter, you could send a short video intro to the hiring manager or put the link within the application. It makes you memorable and lets them see your personality in a mix of just words from everyone else. My other favorite part of this is actually the analytics. You get a notification the moment they watch it. It kills that anxiety of wondering if anyone actually opened your application.

I got a message recently from a user who had just finished one of our AI Skills Workshops. They were out at dinner and had an incredible experience. Naturally, they wanted to leave a review to support the business. But when they sat down to type it, they hit a wall. Every sentence they wrote felt clunky or just not "good enough" to describe how great the service was. Then the training kicked in.

They remembered what we covered about iterative prompting. They didn't try to write the final draft. They just opened Google Gemini and voice-typed the raw details. "The food was hot. The vibes were good. The owner said hello."

Gemini took that messy input and instantly rephrased it. It turned a few fragmented sentences into a glowing, professional paragraph that perfectly captured the mood. The user told me they felt like a genius. They didn't just learn…

The News: If you have been feeling the pain of that monthly Adobe Creative Cloud bill, pay attention. Apple just announced Apple Creator Studio, dropping on January 28. It is a new all-in-one subscription that bundles their pro-level video, audio, and design tools into one package. 

The Price: It is $12.99 a month (or $129 a year). Compare that to Adobe’s "All Apps" plan which is usually over $600 a year. 

The Bundle: You get Final Cut Pro, Logic Pro, and the newly acquired Pixelmator Pro. It covers video editing, audio production, and photo editing on both Mac and iPad. 

The Strategy: If your business needs high-quality content but you don't need the hyper-niche tools in Adobe's suite, this could be a massive money saver next month.

I just wrapped up a Workshop with a limousine driver who was frustrated with his Google Ads. He set it up himself (which is great initiative!), but he was bleeding money and getting zero bookings.

When we looked at his dashboard, we found the culprit immediately. Under his "Search Terms," he was paying for clicks from people searching for "car repair" and "taxi services."

He runs a luxury limo service. He does not fix transmissions.

Here is how we stopped the bleeding in one session:

• Emergency Budget Cut: We immediately lowered his daily budget to stop the waste while we fixed the foundation.

• Negative Keywords: We added "repair," "mechanic," and "taxi" to his negative keyword list. Now, his ads will never show for those searches again. (Example below)

Google announced a new Gemini-powered feature in Gmail called “Help me schedule”.

Here's how it works:

When you're responding to an email about finding a time to meet, Gmail detects the intent and shows a Help me schedule button in the toolbar. Select it, and Gemini suggests meeting times based on your Google Calendar and the context of the email. The time suggestions are added directly to your reply, so the other person can choose what works best.

Once they pick a time, a Calendar invite is automatically created for everyone. Learn more about this update on the Workspace Updates blog.

I was recently asked if Gemini could help find cheaper car insurance. I use Google Gemini for everything but hadn’t tried that use case yet. Here is a recap of my testing.

The test:

I uploaded a PDF of my current policy that included my monthly price and policy details and asked a few follow-up questions.

My prompt:

This is my insurance. Please take a look at ways that I can save money per month on car insurance. Also, tell me other companies that might give me a good deal based on my current policy. I want to pay less per month.

Outcome:

A new app is launching to help you keep track of your contacts and keeping in touch with your family, friends, and expanding network.

Join the waitlist today:

https://kickofflabs.com/referrals/feather?kid=35CRC5