For Your Business

I was working with an entrepreneur last week who was ready to launch her brand. She knew she needed a website and social media, but she wasn't sure where to start or how to set it all up. We sat down and did a deep dive into her strategy. We decided to focus most of our energy on Facebook because that is exactly where her target market lives.

I love the “aha” moments and in this season it was when we discussed Personal vs Brand Pages. A lot of people just name a personal account after their brand, but that actually limits your growth. We set up a proper Facebook Business Page instead. This unlocks professional features like customer reviews, unlimited followers, and detailed analytics that you just don't get on a private profile.

If you want to create a brand page like her, here are 5 Quick Wins for a crisp, professional…

I just wrapped up a Workshop with a limousine driver who was frustrated with his Google Ads. He set it up himself (which is great initiative!), but he was bleeding money and getting zero bookings.

When we looked at his dashboard, we found the culprit immediately. Under his "Search Terms," he was paying for clicks from people searching for "car repair" and "taxi services."

He runs a luxury limo service. He does not fix transmissions.

Here is how we stopped the bleeding in one session:

• Emergency Budget Cut: We immediately lowered his daily budget to stop the waste while we fixed the foundation.

• Negative Keywords: We added "repair," "mechanic," and "taxi" to his negative keyword list. Now, his ads will never show for those searches again. (Example below)