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ChatGPT SORA: This Changes Everything (For Video)

I had a feeling it was coming but didn't know "text-to-video" would be this good, this soon. We've witnessed an explosion of text-to-image generators like DALL-E and Midjourney, but generating whole videos felt like a whole different challenge. Well, surprise! ChatGPT SORA exists, and it's a game-changer.

What Exactly Is SORA?

SORA is an AI model developed by OpenAI, the same company responsible for ChatGPT. The concept is simple: you type a text description of what you'd like to see, and SORA produces a short video matching that description.

It's helpful to compare it to text-to-image generators. Where those give you a single image based on your prompt, SORA generates an entire video sequence.

It's Still a Work in Progress

Let's be transparent – this is cutting-edge tech, and the limitations are obvious. Expect some funky animation, occasional visual glitches, and lower-resolution videos. However, right now, it's not about perfection.

The Bigger Picture

SORA isn't here to put professional video editors or filmmakers out of a job. Its true power lies in the opportunities it unlocks:

  •  Rapid video prototyping: Businesses or creatives can mockup rough video concepts without the investment of full-scale production.

  • Empowering low-budget creators: Gives smaller artists and creators new ways to make their ideas more visual.

  • Personalized content: Think product demonstration videos tailored specifically to your needs or custom tutorials made just for you.

What Kind of Videos Can It Create?

The potential with SORA is massive. Here are just a few examples:

Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.

Prompt: A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors.Prompt: A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors.

Prompt: A young man at his 20s is sitting on a piece of cloud in the sky, reading a book.

The official site:

Final Thoughts

Just like other advancements in AI, SORA can feel magical and a little unsettling at the same time. Still, the implications are profound. Think of early mobile phones compared to what we have today – SORA could be that first step for the future of AI-powered video, and that can be a little scary while also incredibly exciting.

2 comentários

Lynn Verrett
Lynn Verrett
17 de fev.

😮 wow! Insightful information but overall I would suggest all potential users use it with caution. The use of this feature takes away the creative recognition and creative genius of brands and corporate chains. I could see this beneficial to the mom-and-pop industry. To create cost-effective commercials to help sell their product. Lastly, very informal information, and curious to know if you can input or drop products to be featured in the video.

Chris C.
Chris C.
17 de fev.
Respondendo a

OpenAI is limiting who can use it for now. I agree that artists who specialize in short-form media for brands will probably get fewer calls after this release. To your point, a brand or individual could create a video (no audio for now) of whatever they can think of, then boom, it's there.

To your question, based on what I've read so far, you shouldn't be able to make videos of known people or brands but we will learn more as Sora gets closer to being released for everyone.

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